How Data Informed New San Francisco Office Design

Here at Wistia, we’ve been talking a big game about video series lately — particularly ones that are created by businesses with the goal of building a better brand — and for good reason! We really do believe that long-form content like video series, documentaries, podcasts, and more will not only grab people’s attention but also keep it for the long haul.

If you’re reading this post right now, then chances are you’ve probably heard about our latest creative endeavor, Brandwagon. It’s like a talk show, but for marketers! We came up with the concept for Brandwagon in late spring of this year and knew we wanted to launch the show by the end of the summer. Now, we’re no mathematicians, but that didn’t leave us with a ton of time to shoot all the episodes, create an awesome trailer, and start promoting it to build hype.

Decide on your messaging early

Here at Wistia, we’ve been talking a big game about video series lately — particularly ones that are created by businesses with the goal of building a better brand — and for good reason! We really do believe that long-form content like video series, documentaries, podcasts, and more will not only grab people’s attention but also keep it for the long haul.

If you’re reading this post right now, then chances are you’ve probably heard about our latest creative endeavor, Brandwagon. It’s like a talk show, but for marketers! We came up with the concept for Brandwagon in late spring of this year and knew we wanted to launch the show by the end of the summer. Now, we’re no mathematicians, but that didn’t leave us with a ton of time to shoot all the episodes, create an awesome trailer, and start promoting it to build hype.

Flexibility with Purpose

Even before joining Atlassian, during his stints at Google, Netflix, and Dropbox, Ramirez began developing a sense that workplace design and productivity were linked. “Something we do very intentionally is provide a space in each office that is more of a common space,” he says. “This space is really meant to be very welcoming but can also serve any purpose we want.”